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Testimonials


"Francine has a gentle but confident approach so she can effectively navigate conversations, guide others with clarity, and approach challenges with both determination and care. She uses a strength-based approach in her interactions and her positive spirit is contagious."
— Susan Anderson
Licensed Master Social Worker

"I encourage those who have adoption on their minds or in their hearts to connect with Francine Apy. Her natural compassion joined with her experience and training make her a top-notch resource for all who are involved with adoption."
— Susan Anderson
Licensed Master Social Worker


"Fran has been my go-to person to discuss some of the most important issues in my life for almost 25 years. When my kids were born, she was always there to help coach me through some difficult parenting moments.
She is an amazing listener and offers thoughtful advice. She brings her own spiritual journey, her parenting experiences, and her own beautiful life story to the table when she counsels people.
Whether you have adoption in your story or not, Fran is a great resource and Coach to engage with at any time on your parenting journey.
Everyone needs a Fran."
— Sandy
Fellow Mom + Friend

"What I learned from Fran was that the power of love and nurturing knows no bounds. As a mother, she is so connected to the individual needs of each of her children. As a sister, aunt and daughter, she supports her family with such commitment, that I don’t know how she has the energy to do anything else!
As a friend and colleague, which we became after my business closed, she shows an infinite ability to 'be there' and to offer unfiltered, deeply intuitive advice. It was through my almost 20 year friendship with Fran that I truly learned how to be a good friend and supportive presence to my chosen family.
— Maura Peddle
Friend + Colleague


"Working on the SoulFilling branding project has been one of the most inspiring experiences as a graphic designer. Watching this vision come to life — and seeing the heart, love, and dedication Francine Apy pours into every detail — has been incredibly moving. Her passion for sharing her story and uplifting the voices of others has created something truly powerful for the adoption community. It's more than just design; it’s been an honor to help bring a mission like this into the world."
— Gina Casaletta
Mom + Colleague
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